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Spiro·naut Feature: Laura Theriot

Our Spiro•nauts are dreamers, storytellers & story-makers, creating out-of-this-world experiences that defy gravity. They come from all backgrounds & walks of life, sharing their unique, interesting (and hilarious) stories to introduce you to their authentic selves. 

Spiro·naut Laura Himel Theriot helps bring experiences to life for our clients the same way she brings experiences into her own life, with a curious mind & a desire to look beyond what we’re used to doing to create experiences that are truly unique.   

Coming to you from Asheville, North Carolina, grab a paintbrush & get ready for takeoff to get a glimpse into Laura’s world both in & outside of work! 

What superpower do you bring to work? 

Before working in events, I was an architect & that helps me to envision what the event is going to look like in reality. It gives me a sense of the experience & spatial feeling before execution.  

How do you refine & sharpen your skills?  

I really absorb what the designers share so I can understand what we are presenting to the client. I love the design phase of an event, as it sparks inspiration & creativity that bring the design to life.  

I also read event publications like BizBash to see what is being done in the industry & for new potential partners to help create experiences for our clients.  

What excites you about your work & our industry? 

I think what excites me the most about my job is that I'm constantly learning something new & I use those experiences (both good & bad) to help me find solutions to problems that arise. 

What’s the coolest thing you’ve done or place you’ve visited?  

Hmmm… I love new experiences & I am always open to trying new things! I feel like I have some pretty neat experiences & have gone to some amazing places, but if I was to choose something that is unique to me – 

I went to space camp when I was in high school & then attempted flight lessons. I wound up getting a bit freaked out when they told us that they’ll be turning off the plane mid-air, so students learn how to start it back up… I never went back. 😂 

What makes Spiro™ stand out from other agencies? 

We approach experiences in a different way. I love getting together with team members & clients alike to brainstorm how to create unique & powerful experiences—it’s one of my favorite things about this industry! 

What’s an interesting fact that people may be surprised to learn about you? 

That I love roller coasters! That even shocks my husband because I have a fear of heights & riding down escalators. I know, I'm weird. LOL. 

What else would you like to share from your world?  

You can always find me in the kitchen whipping something up. I love to bake & I am a whiz at transforming leftovers into a completely new meal the next day.  

I also enjoy painting pets & have my three dachshunds pose as models all the time, especially for our Christmas cards! 

Meeting our Spiro•nauts is just the beginning! Enter the Spiro•verse & discover how it benefits you: 

  • Click here for n•Spiro™, curated insights for the brand marketer who is short on time. 
  • Click here to discover how we create experiences that pull our clients’ audiences into their brand orbit. 
  • Click here to discover opportunities to become our newest Spiro•naut.