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Spiro·naut Feature: Betty Bergeron

Our Spiro•nauts are dreamers, storytellers & story-makers, creating out-of-this-world experiences that defy gravity. They come from all backgrounds & walks of life, sharing their unique, interesting (and hilarious) stories to introduce you to their authentic selves. 

Senior Director Betty Bergeron keeps things cool & on track when building powerful experiences for our clients. Her success comes from the drive to create cool & unique stuff with the people around her, all while keeping the team calm & collected. 

Get ready for a trip around the world, excel in a challenge & say bonjour to Betty! 

What superpower do you bring to work? 

Calmness in the storm & an appreciation of the individual.  

I bring both for everyone involved in a project. 

How do you refine & sharpen your skills?  

I’m always working to ensure we keep sight of the big picture & what the end goals are for our clients. That’s one of the big reasons why our clients choose us to be on their team—and why we all choose to come to work at Spiro every day.  

What excites you about your work & our industry? 

The people. I love collaborating with my team & clients alike to bring projects to life. Our success is in pulling off cool & unique stuff!  

What’s the coolest thing you’ve done or place you’ve visited?  

Backpacking post-college! I traveled to Europe, Turkey, Egypt & Israel. Why? To experience the freedom & fun of traveling without an agenda, and to gain perspective on the beauty & individuality of cultures outside of my own world.   

What makes Spiro™ stand out from other agencies? 

The people & the enjoyment in what we do. We are an amazing community that excels in the face of a challenge. Our team thrives in the creative space all the way from design through production. We embrace unique challenges & all that it takes to pull it off. 

What’s an interesting fact that people may be surprised to learn about you? 

My degree is in international studies with a minor in French. I started my career doing development work in the nonprofit humanitarian organization world.  

What else would you like to share from your world?  

I love connecting with people, hearing their stories & figuring out what makes them tick. I ask a lot of questions! 😊 

Meeting our Spiro•nauts is just the beginning! Enter the Spiro•verse & discover how it benefits you: 

  • Click here for n•Spiro™, curated insights for the brand marketer who is short on time. 
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