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Spiro·naut Feature: Sally Thomas

Wonder what makes our Spiro•nauts out of this world while thriving in the NEW NOW™? Check out our series featuring behind-the-scenes peeks of what drives their distinctive THERE•ness™!

Spiro·naut Sally Thomas is a Senior Business Development Associate who loves seeing our clients’ events come to life. With over ten years in the industry, Sally brings a wealth of knowledge to the show floor as she creates opportunities for future brand experiences. 

Coming to you from Coventry, United Kingdom, learn more about how Sally navigates the buzzing events & experience industry & her life outside of work.

What superpower do you bring to work?

It is so important in lead generation to be able to communicate with clients, build relationships from the start and identify opportunities to work together.

My superpower is finding the leads and converting them into opportunities.

How do you refine and sharpen your skills?

I love to be onsite at shows to meet clients, build our relationships, and introduce prospective clients to our global brand experience agency Spiro! I recently attended ICE London [a B2B gaming & betting exhibition] in London and the event was buzzing! Clients were keen to discuss future opportunities at other shows globally. Nothing beats face-to-face communication.

What excites you about your work and our industry?

Having worked in the events industry for over ten years, I absolutely love it! Every day and every event is so different. It's such a buzz to see client events come to life.

What’s the coolest thing you’ve done or place you’ve visited?

Ice Drive Sweden an experience I organized working for another company. It was such great fun to jump into the cars and drive on the lakes at -23 degrees [Celsius]. A once in a lifetime experience!

What makes Spiro™ stand out from other agencies?

We are unique in that Spiro has 7 global production facilities, a presence in 77 countries, and over 7500 experiences produced annually! 

Our amazing global team makes us different. We all work together to create some of the most incredible events in the world regardless of the place, space, or moment.

What’s an interesting fact that people may be surprised to learn about you?

I am quite possibly the worst singer.

What else would you like to share from your world?

I enjoy long walks with my husband & dog Ruby with a cheeky stop enroute at a country pub!


Getting to know one of our Spiro•nauts is just the beginning!

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