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Spiro·naut Feature: Jordan Kinard

Wonder what makes our Spiro•nauts out of this world while thriving in the NEW NOW™? Check out our series featuring behind-the-scenes peeks of what drives their distinctive THERE•ness™!

Meet Spiro·naut Jordan Kinard, Global Strategist with our Strategy team, and check out his take on what makes for great game plans, the industry experience, and his love for the Oxford comma. (We can relate!)

Coming to you from Nashville, Tennessee, check out this glimpse into Jordan’s world—both in and outside of work.

What superpower do you bring to work?

I’d like to think it’s my sense of curiosity. An element of being a good strategist is being part detective – so getting to the simplest truth is something I’ve always enjoyed, and it helps me support our team.

How do you refine and sharpen your skills?

I’m always asking why and trying to look at things from a different perspective.

Reading a lot from diverse sources helps, but at its core, observing people and behaviors makes the most impact.

What excites you about your work and our industry?

The challenges we face (as funny as that sounds). I believe we do our best work when we’re pushed to adapt.

When we step out of our comfort zone, we grow individually and together as an agency. I love seeing the growth in our team the most.  

What’s the coolest thing you’ve done or place you’ve visited?

This is the hardest question to answer, but probably the opportunity to photograph the places I’ve traveled.

I love to shoot astronomy and landscape photography, so photographing the Milky Way in places like Arches [National Park, in Utah] and the Isle of Skye [in Scotland] takes the cake.

What makes Spiro stand out from other agencies?

I think there is a belief at Spiro that we can do anything. It’s like the winning mathletes' answer in “Mean Girls”: “The limit does not exist.”

In my short time here, I’ve met some amazing people and no one seems to let anything stop them from finding a solution or going above and beyond for a client. The community we have around doing great work is an exciting thing to be part of.

What’s an interesting fact that people may be surprised to learn about you?

I run an independent film studio, Frost Studios, with a few friends. I’m currently writing and producing short films for festivals while working toward some feature-length projects. It’s taken my lifelong love for movies to another level.

Any other cool facts you can share with us? 1…2…3… GO!  

Some other random tidbits are that I grew up homeschooled and played baseball all my life.

I’m an absolute “Seinfeld” fanatic as well as a proud lefthander (these are unrelated).

I majored in English and developed a burning enthusiasm for both the ampersand and the Oxford comma. They are the true icons of our language.


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