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Spiro·naut Feature: Alison Steel-Williams

What makes our Spironauts out of this world while thriving in the NEW NOW™? Check out another behind-the-scenes peek of what drives their distinctive THEREness™!

Meet Alison Steel-Williams, Associate Creative Director, and check out her perspective on the importance of creativity and collaboration, along with traveling, fencing, and swimming in the sea.

Coming to you from Cornwall, United Kingdom, read on for a glimpse into Alison’s world—both in and outside of work.

What superpower do you bring to work?

I have the same passion and drive for design as I had when I first started in the exhibition industry. It's great to be able to visualise and create a space, environment, and experience that can influence and excite our clients and visitors.

How do you refine and sharpen your skills?

I like to look at different areas of creativity, like fashion design, architecture, the stage, and production design. I'm especially interested in the shapes, movement, and colours in nature and how this can bring a new creative perspective into my work.

What excites you about your work and our industry?

I have always loved the collaboration aspect of our industry. Different skills and talent from creatives, account management, and contractors all go over and above to deliver the best event experience for our clients.

What’s the coolest thing you’ve done or place you’ve visited?

Trekking in Nepal to the Annapurna Sanctuary. Being surrounded by 6,000-foot mountains takes your breath away (literally–it was at high altitude)!

I was also in awe of the kindness, strength, and inventive nature of the Nepalese people.

What makes Spiro stand out from other agencies?

Spiro's investment in people and developing talent in new and established team members. Spiro is looking to drive change and challenge the status quo.

What’s a fact that people may be surprised to learn about you?

I used to enjoy the sport of fencing!

Anything else we should know about you?

I love sea swimming in Cornwall.


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